In early 1913, Cole took a specifically labeled new Series 9 car on a long trip to test it out and show endurance as well as to raise marketing awareness for the ‘Standardized’ car. JJ Cole called it the standardized car because he wanted all of the best components in it that were or would be the standard in the automotive industry. Here are a few pictures from a company or Cole family scrapbook of the trip. The first picture is an 8×10 of the three drivers of the transcontinental test car. The second picture is the typed note on the back of the picture. The next picture is of the three individuals standing with JJ Cole. and then the picture after that is of some Cole execs arriving to the event in another Series 9 touring car. The pictures after that are from a 1913 Cole Service Bulletin with a map of the trip and then a great picture and story about the bear mascot mentioned on the back of the 8×10 photo.